Prator's Dessert Shop "The Puddery" Temporarily Closes: Keith Lee Effect

Pearland, Texas- "The Puddery" experiences a temporary closure due to the overwhelming surge in customers, attributed to a viral review by TikTok food critic Keith Lee. Historically a small operation run by owner Janel Prator, the dessert shop faced a sudden influx of patrons after Lee's highly positive review on November 28. The increased demand has led to long lines, prompting Prator to close temporarily and halt shipping orders. Expressing gratitude for the unexpected success, Prator plans to hire additional staff and potentially expand the shop's space to meet the newfound demand. The closure aims to ensure continued high-quality service for both existing and new customers, acknowledging the transformative impact of the "Keith Lee effect" on her business. 
In the past 10 days, The Puddery in Pearland has undergone a remarkable transformation, with lines now stretching beyond the front door and around the building at 5517 Broadway St.

Janel Prator, the owner, is grappling to keep up with the sudden surge and has decided to temporarily halt shipping orders. The catalyst behind this change is the "Keith Lee effect," referring to the renowned TikTok food critic who visited The Puddery on Nov. 28, delivering a glowing review.
Expressing gratitude mixed with exhaustion, Prator announced on Wednesday, through an Instagram video recorded outside an urgent care clinic, that she is closing the shop until Saturday. In a subsequent video, she revealed a strained chest muscle diagnosis due to overworking while preparing treats.
Acknowledging her typical resilience, Prator emphasized the need to pause momentarily to ensure her well-being amidst the influx of customers. She expressed a commitment to providing top-notch service for the upcoming weekend and attributed the shop's current state to the overwhelming response triggered by Keith Lee's viral review.

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